One-on-one interviews for in-depth, more qualitative-type
of interviews. Conducted by senior-level interviewers.
Respondent is usually decision-maker in a high
An informal group discussion, among eight to ten participants, led by a moderator
that focuses on a topic.
In-Person Interviewing (CAPI)
One-on-one interviews conducted with the use of a computer.
Respondents are intercepted at a given location and surveys are administered
Surveys are mailed to respondents and are self-administered.
Telephone Interviewing (CATI)
Surveys are conducted over the telephone with the use of a computer.
Surveys are self-administered over the Internet. Respondents can log on
24/7 within the prescribed survey timeframe to answer the survey.
Cluster and Discriminant Analysis
(Identifying market segments)
(Profiling market segments)